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Playing in Traffic

Saturday, March 18, 2006

Using blogs for promotion and website traffic

Tips on Using Blogs for targeted website traffic


Create a blog that channels to your product’s sales letter.

Create web pages with content related to the product you are selling. The more relevant your web site is to your product, the more targeted your prospects are when you channel them to your sales letter through links and banner ads. This will improve your conversion rate as well. You can get a free blog account at Blogger.com.


Be sure to Post as often as you can in your blog

The minimum posting frequency should be once a week. When you start posting at your blog for the first time, include a minimum of 20 to 30 posts to start with. Your posts can consist of short articles (150-300 words), news, and updates related to the Resell Rights product or the nature of the product.


If you are using Blogger.com, archive your posts on a daily basis and build internal links between your pages so that you can quickly build your blog’s Google page ranking (PR).


Make sure that all of your posts are keyword-rich and keyword-focused

The logic behind this is that it will be easy for people to search your blog via search engines. Secondly, if you are subscribed to Google AdSense, your Google ads are more focused, too.


If you don’t have your own content to post on your blog, you can use other people’s articles from article directories to post on your blog.

As long as they have reprint rights and that you include their authors’ resource box, you can use other people’s articles from public article directories or other blogs to post on your blog.


You can leverage your posting power on your blog by recruiting other news posters to post relevant articles on your blog.

In return, you can allow them to post a short advertisement under their articles or posts. If the news posters are sufficient to lift you off your posting work, you can focus on driving targeted traffic to the blog.


Post an advertisement of your product with Resell Rights at the top of your page or at the bottom of every post for free exposure.


Submit your blog to feeds and RSS to sites such as www.newsgator.com, www.feedburner.com, www.feedster.com and www.bloglines.com.

RSS, or Really Simple Syndication, allows you to publish your content on other people's websites. You can create a feed that contains details about the products you offer and submit it to major RSS feed directories.

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