Everyone who is anyone is now doing Google advertising arbitrage. James Jones is the first to call it "Arbitrage". Today I received email from Perry Marshall discussing the use of paid advertising vs. free. He said: "You should do both. Sure, free is always a great deal, but you should still buy advertising as long as it will give you anacceptable return on investment." That's the arbitrage plain and simple. You use Adwords to lead customers to your niche page and hope that they will either buy your niche product or they will poke around in your Adsense ads an make you some money there. Makes sense to me!

Gary Huynh wrote today: "For the last three months I've been laser focused ondoing two things.1.) Using webpage generator programs to build hundredsof websites.2.) Using various methods to get those pages indexed within a week.A few people like me are using these techniques togenerate 5 figure Adsense income within several months.You might have heard the buzz. Let me tell you that it's for real." See? He's doing this same thing as well.

I need to work more on my niche pages. Still collecting ideas for making a viral ebook for Switchisp.com I tend to get interested in too many separate projects andthen my efforts get sidetracked and my interest is dilluted. My friend Hans would tell me to FOCUS! I'll do that today.